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Wisefish announces new leadership

Wisefish announces new leadership

Wisefish ehf., the leading global provider of end-to-end ERP solutions for the seafood industry, is introducing changes to its executive leadership, effectively immediately.

Yngvi Halldórsson will become the permanent Chief Executive Officer (CEO), Stacey Katz will join as Chief Financial Officer (CFO), and Siggeir Örn Steinþórsson will join as Chief Commercial Officer (CCO).

At the same time the company’s owners, Adira ehf. (Adira), will commit to an additional investment into the business to fund working capital.

The Wisefish platform has been developed over the last two decades and is used by many of the largest seafood companies in Iceland and in many other countries worldwide.  Wisefish provides comprehensive seafood supply chain solutions with end-to-end traceability, empowering businesses to enhance efficiency, profitability, and sustainability.

With its investment, Adira is confident that Wisefish's new executive leadership, alongside its exceptionally talented employees, will pave the way for outstanding success.

 

"I am really excited about Yngvi, Stacey and Siggeir joining the Wisefish team. The Wisefish solution has a very strong history and foundation, with dedicated and knowledgeable employees that have both software and seafood industry expertise. The global trends towards Software as a Service (SaaS) and boat-to-plate food traceability mean that there is no better time than the present for Wisefish to take a leap forward, sharpening its focus, go-to market strategy, and operational excellence."

Valgarð Már Valgarðsson
Chairman of the Board of Wisefish

 

 

A black and white portrait of Yngvi Halldórsson sharing a confident smile

Yngvi Halldórsson
Chief Executive Officer

Yngvi Halldórsson is appointed Chief Executive Officer. Yngvi was introduced to Wisefish as a Board Member in December 2023, then took over as the interim CEO in April 2024. Yngvi was most recently CEO of Sýn hf., holding executive leadership positions since 2019 and as a Board Member from 2014-2019. Previously, he worked for Össur hf. for ten years and as a Partner at Alfa Framtak. Yngvi has a B.S. degree in business administration from the University of Iceland.

A black and white portrait of Stacey Katz smiling to the camera

Stacey Katz
Chief Financial Officer

Stacey Katz is appointed Chief Financial Officer. Stacey spent the last 10 years working at Marel hf. in various leadership positions, most recently as CFO. Stacey holds a B.S. degree in applied economics and management from Cornell University and an MBA from Reykjavik University. Stacey is a Certified Public Accountant (CPA) in New York and has extensive experience working as an auditor and consultant in both the United States and Iceland across various industries.

A black and white portrait of Siggeir, he shows a soft smile with a gentle hint of warmth

Siggeir Örn Steinþórsson
Chief Commercial Officer

Siggeir Örn Steinþórsson is appointed Chief Commercial Officer. Siggeir spent the last 12 years in leading product development and business transformation roles across different industries for companies like Novo Nordisk, Arion Bank, Marel and most recently at Sýn as Director of Product and Customer Experience. Siggeir has a MSc degree in Engineering from the Technical University of Denmark.

A black and white portrait of Yngvi Halldórsson sharing a confident smile

Yngvi Halldórsson
Chief Executive Officer

Yngvi Halldórsson is appointed Chief Executive Officer. Yngvi was introduced to Wisefish as a Board Member in December 2023, then took over as the interim CEO in April 2024. Yngvi was most recently CEO of Sýn hf., holding executive leadership positions since 2019 and as a Board Member from 2014-2019. Previously, he worked for Össur hf. for ten years and as a Partner at Alfa Framtak. Yngvi has a B.S. degree in business administration from the University of Iceland.

A black and white portrait of Stacey Katz smiling to the camera

Stacey Katz
Chief Financial Officer

Stacey Katz is appointed Chief Financial Officer. Stacey spent the last 10 years working at Marel hf. in various leadership positions, most recently as CFO. Stacey holds a B.S. degree in applied economics and management from Cornell University and an MBA from Reykjavik University. Stacey is a Certified Public Accountant (CPA) in New York and has extensive experience working as an auditor and consultant in both the United States and Iceland across various industries.

A black and white portrait of Siggeir, he shows a soft smile with a gentle hint of warmth

Siggeir Örn Steinþórsson
Chief Commercial Officer

Siggeir Örn Steinþórsson is appointed Chief Commercial Officer. Siggeir spent the last 12 years in leading product development and business transformation roles across different industries for companies like Novo Nordisk, Arion Bank, Marel and most recently at Sýn as Director of Product and Customer Experience. Siggeir has a MSc degree in Engineering from the Technical University of Denmark.